Interesting reflexion...

IT workers should associate themselves with the industry their organisation is in rather than the IT sector by default. "You do not work 'in IT' - you work in retail, in insurance, in utilities, in pharmaceuticals or whatever. Only people who work for Microsoft, Cisco, Oracle or whoever work 'in IT'," Longbottom said. By thinking in line with your organisation rather than the IT sector, IT workers are likely to gain a better understanding of the particular issues surrounding the sector. A greater understanding of the specific problems associated with your industry gives you real added value to the organisation.